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Pennebaker January 30

In the past few months at Pennebaker I've taken up the project of researching private equity firms for Mr. Byrd. He and I have been interacting and making contact outside of school about exactly what the spreadsheets I've created entail: a list of employees, their contact information, the company's portfolio and its contents, and the company's contact information. I've learned a lot about the private equity world in Houston as well as nationally and maybe even somewhat internationally. These firms are a big part of innovation. They invest in and buy companies that they are interested in and that they see potential in before funding them and using them to push innovation forward. I think these private equity firms investing in energy, power, computers, and other innovative fields have really been set up to push the world forward. Take SpaceX. While not a private equity firm, it is a private company with the goal of putting humans into space and beyond. Private compan
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Pennebaker December 12

Today I continued my work on the private equity firm research Mr. Byrd gave me. I’ve been widening my research a little bit more as Mr. Byrd has given me more material to work with: namely, Houston business and money journals. It’s very interesting to explore the diversity of private equity firms in Houston both by name and objective. I honestly never knew how diverse the private equity sector was. It’s interesting with what I’ve been reading about in Economics; this kind of thing happens every day. I’m enjoying learning about all of this!
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Pennebaker December 7

Today I arrived all excited about the snow that we were expecting later in the night. Mr. Byrd wasn’t there while I worked so I went ahead and started working on my own. I got through a solid two and a half private equity companies of research while also interacting with the employees who worked as late as I did. I feel really happy making friends here and I’m only feeling more that I would love to have a job here. Reading about all of these private equity firms based in Houston also gives me this sense of just how big and profitable the city is. It’s really cool.
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First Day at Pennebaker as a Senior!

It’s my first day back and I’ve had a great time! It was good to see the friends I’ve made again and it was so fun to jump back into the work. They started me off putting contact info into their contact engine from business cards. It was easy work but I was happy to be doing it. After I finished that I moved on to researching private equity firms in Houston, a large task that will take me many days to complete. As I said before it’s really good to be back. This would really be a place I’d love to have a job at but right now I’m happy as the intern.
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Final Time at Pennebaker as a Junior!

My last time working at Pennebaker was spent very well. I worked through their March internal advertisement assessment and added in a series of references saying whether the ad campaigns and ad words are doing better or worse than before. I also received homework in the form of reading about the important tenets of data analysis. Talking about these tenets with Mr. Byrd really helped me to understand what Pennebaker does and how well they do it. I feel like through my time at Pennebaker I've really been able to learn more about marketing and the personal side of economics. I'm excited to get back to work next year and I can't wait to see where the internship takes me!
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One Month at Pennebaker

I've spent a month at Pennebaker now. This week I finished off my work on the internal advertisement analysis for Mr. Byrd and moved on to working on other outside projects. I spent some time working on putting information from a client's website into one of the content-gathering websites that Pennebaker uses. Even though transferring information could be considered a very mundane task, I still find all of the things I learn from the information itself very interesting. Plus it's still amazing to have contact with all of these competent young adults. I feel like I'm being immersed in an office culture that creates a space for people to think, plan, and act. It's an incredible opportunity and I would be happy to pass this off to another student when I move on to college. It's so incredible.
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Week Three At Pennebaker

This week I spent my time at Pennebaker working with Mr. Byrd (one of the guys in charge of the digital work at Pennebaker) on an internal analysis of how Pennebaker’s ad campaigns are going. I spent a lot of time loading information in about the keywords and ad campaigns that Pennebaker runs for itself. I’ve been learning a lot about the world of online advertising and how negative keywords (search words that keep certain words from linking to Pennebaker’s ads) are just as important as the usual keywords. The creative talent someone has to have to create appealing advertisements is highly surprising, as people often brush off the talent needed for advertising. I am so interested by the ways the designers at Pennebaker work with keywords and advertisements to create connections to their clients. It really shows me that marketing is a social, psychological, and economic phenomenon. I learn more every day and I love it.
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